Fundamentals
Start Here New
3 questions → your personalized NIL path
📚
NIL 101
Start here — understand the landscape first
🤝
NIL Brand Deals
Deal types, contracts, exclusivity
💰
Revenue Share
House v. NCAA — $20.5M per school
🏟️
NIL by Sport
P4 vs G5 earnings breakdown
Strategy
Leverage
Create alternatives, not dependency
🎯
Brand Building
Build your brand deliberately
🗺️
Roadmap
Year-by-year NIL plan
⚠️
Top 10 Mistakes
What consistently costs athletes money
Money & Legal
🧾
Taxes
Self-employment income reality
👥
Your Team
Attorney, CPA, advisor — who you need
🏠
For Parents
Family guide to NIL and revenue share
🎓
High School NIL
What changed in 2025
Tools & Reference
⚙️
Decision Engines Hot
Revenue, Transfer, Deal Evaluator
Readiness Checklist Hot
20-point NIL readiness score
📖
Glossary
Every term decoded
FAQ
Most common questions answered
🔗
Resources
Official sources and external links
🏫
School Tracker
Opted in vs. opted out — all 300+ schools
📊
Brand Deal Estimator
Your social following → your market rate
⚖️
School Comparison
Compare two schools side-by-side
Start Here — Find Your Path Hub
Fundamentals
NIL 101 NIL Brand Deals Revenue Share NIL by Sport
Strategy
Leverage Brand Building Roadmap Top 10 Mistakes
Money & Legal
Taxes Your Team For Parents High School NIL
Tools & Reference
Decision Engines Hot Readiness Checklist Hot Glossary FAQ Resources School Tracker Brand Deal Estimator School Comparison NIL by State Compliance Calendar NIL Updates
Revenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue Share
Reference

Official Resources

Primary sources, official documents, and trusted external links. Everything below is a direct or institutional source, not an aggregator.

NCAA
NCAA NIL Policy
Official NCAA Name, Image, and Likeness policy page with the current rules, FAQ, and school-by-school guidance.
ncaa.org/sports/2021/1/8/name-image-likeness.aspx
NCAA Transfer Portal
The official portal for entering, monitoring, and withdrawing from the transfer portal. Access through your school's compliance office.
web3.ncaa.org/transfer-portal
IRS / Tax
IRS Self-Employment Tax
Official IRS guide to self-employment income, 15.3% tax rate, Schedule SE filing, and quarterly payment requirements.
irs.gov/businesses/small-businesses-self-employed/self-employment-tax
IRS Form 1040-ES
The quarterly estimated tax payment form. Use this to calculate and submit your Q1-Q4 payments.
irs.gov/forms-pubs/about-form-1040-es
IRS LLC and Business Structure Guide
Official guidance on business entity types, formation, and tax classification for self-employed individuals.
irs.gov/businesses/small-businesses-self-employed/business-structures
House v. NCAA Settlement
Settlement Overview
The $2.8B landmark class action settlement that created the Revenue Share system. The agreement was approved in 2024 with implementation beginning July 1, 2025.
Search: House v. NCAA settlement terms
Back Pay Claims
Athletes who competed in revenue-generating sports from 2016 onward may be eligible for back pay claims from the settlement fund.
Consult your compliance office or an NIL attorney for eligibility.
State LLC Formation
LLC Formation by State
Form your LLC in the state where you attend school. Most states allow online filing in under 30 minutes. Cost ranges from $50 (Kentucky) to $200 (California and others).
Search: [your state] LLC formation secretary of state
Registered Agent Requirement
Most states require a registered agent for your LLC. This can be yourself (if you are a resident), a family member, or a registered agent service ($50-150/year).
Check your state's secretary of state website for requirements.
NIL Matters
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by Shawn Jones
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