NIL Brand Deals — NIL Matters™

Revenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue Share

Reality Break›

NIL Brand Deal means you and a brand have a signed commercial agreement for the use of your Name, Image, and Likeness. It is NOT a scholarship, NOT a collective payment, and NOT revenue share. It is a legal contract — and the brand's attorney wrote it to protect the brand. Most athletes sign deals they do not fully understand. The parts they miss are usually the most damaging: exclusivity clauses, content approval rights, and usage rights that extend past the contract term.

Social / Content

Paid posts, stories, or reels. Rate depends on following AND engagement — not follower count alone.

Appearance / Event

Paid appearances at events, camps, or autograph sessions. Hourly or flat fee. Often no long-term commitment required.

Merchandise / Licensing

Royalties from products using your name or likeness. Verify royalty calculation clauses before signing.

Local Business

Restaurants, car dealers, local brands. Lower amounts but easier to secure and low obligation.

Educational / Clinic

Teaching camps, courses, clinics. Credibility-based income with flexible scheduling.

Brand Ambassador

Ongoing seasonal relationship. Higher pay, stronger obligations, often category exclusivity.

What Most Athletes Get Wrong›

The exclusivity clause. Athletes sign a "limited exclusivity" deal with a sports nutrition brand without reading how the brand defined "competing products." That definition sometimes covers energy drinks, supplements, recovery products, and meal delivery — eliminating 6–8 potential future deals from a single clause.

What You Should Do Next›

Before signing: identify every exclusivity clause and define exactly what "competing" means. Get that definition in writing.

Negotiate the payment schedule — upfront or milestone-based is safer than "upon post going live."

Use the Deal Evaluation Engine to score any deal before agreeing to terms.

Invoice through your LLC or business entity — never accept payment to your personal account for commercial work.

If You Do Nothing

Brands continue offering below-market deals because they know most athletes will not negotiate. The market corrects for athletes who know their worth.

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Vyro Advisory Note

Never sign a deal you have not read in full. A deal that expires is better than one that locks you in for 24 months at a below-market rate. Evaluate your deal →

⚙️ Deal Evaluation Engine

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