Fundamentals
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NIL 101
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NIL Brand Deals
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Revenue Share
House v. NCAA — $20.5M per school
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Roadmap
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Taxes
Self-employment income reality
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Fundamentals
NIL 101 NIL Brand Deals Revenue Share NIL by Sport
Strategy
Leverage Brand Building Roadmap Top 10 Mistakes
Money & Legal
Taxes Your Team For Parents High School NIL
Tools & Reference
Decision Engines Hot Readiness Checklist Hot Glossary FAQ Resources School Tracker Brand Deal Estimator School Comparison NIL by State Compliance Calendar NIL Updates
Revenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue ShareRevenue Share is NOT NIL$20.5M cap per school per year54 schools opted out of revenue shareHouse v. NCAA settlement: $2.8BSelf-employment tax: 15.3% on NIL incomeRead every contract before signingYour sport and conference determine your ceilingNIL Collectives are not Revenue Share
Money & Legal

NIL Taxes

Every dollar of NIL and revenue share income is taxable as self-employment income. No withholding happens automatically. Here is what you owe, when you owe it, and how to not get caught.

Reality Break

NIL income is self-employment income. That means you pay income tax AND self-employment tax — which is 15.3% on the first $168,600 of net self-employment income (2024 threshold). The 15.3% covers Social Security (12.4%) and Medicare (2.9%). Your total tax burden on NIL income is typically 28–42% when you combine both. Most athletes receive a 1099-NEC from brands — not a W-2. No withholding happens automatically. You are responsible for paying your own taxes, quarterly.

Quarterly Estimated Tax Payments

The IRS requires estimated quarterly tax payments if you expect to owe $1,000 or more. Missing them triggers an underpayment penalty — separate from what you owe at filing. Quarterly due dates: April 15, June 15, September 15, January 15. State estimated taxes follow a similar calendar but vary by state. Set a recurring calendar reminder now.

Tax Reserve Rule — NIL Income
Set aside immediately
28%
Minimum safe reserve for most athletes
Conservative reserve
35%
If you are in a state with income tax
Set aside your reserve immediately when income hits your business account — before spending anything. Transfer your personal share after the reserve is protected.
What Most Athletes Get Wrong

Athletes spend NIL income as it arrives, then owe a lump sum at tax time that they cannot pay. The IRS underpayment penalty is in addition to the tax owed. State penalties apply separately. Getting behind on estimated taxes creates a compounding problem that is difficult to recover from mid-season. The fix is simple: open a separate account for your tax reserve and never touch it until payment is due.

What You Should Do Next
1
Open a dedicated tax reserve account — separate from your business operating account. Label it "Tax Reserve."
2
Set up quarterly estimated tax payment reminders (April 15, June 15, Sep 15, Jan 15).
3
Identify a CPA with self-employment experience — not a general tax preparer. NIL income has nuances most general preparers miss.
4
Track every business expense (equipment, software, travel for business purposes) — deductible expenses reduce your net self-employment income and your tax burden.
If You Do Nothing
The IRS does not care that you did not know. Underpayment penalties, late filing penalties, and state penalties compound across years. The athletes we see with tax problems all started the same way: spending NIL income as personal income without reserving for taxes.
Tax Rate Overview
Self-employment tax15.3%
Federal income tax (22% bracket)22%
Total est. burden (no state tax)~28–30%
Total est. burden (with state tax)~33–40%
Quarterly penalty for missingIRS determines
1099-NEC threshold$600+
Quarterly Due Dates
Q1 — Jan 1–Mar 31April 15
Q2 — Apr 1–May 31June 15
Q3 — Jun 1–Aug 31Sep 15
Q4 — Sep 1–Dec 31January 15